Fire and Ice Festival
Fire and Ice Festival
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Privacy Policy

1. Who We Are & Our Legal Context

The Downtown Bracebridge Business Improvement Area (BIA) is a local board of the Town of

Bracebridge. We operate under the Municipal Freedom of Information and Protection of Privacy Act

(MFIPPA), which governs how municipal bodies collect, use, disclose, and protect personal information.

This policy explains how we handle personal information through our website, programs, gift card

system, and communications.


2. What Is Personal Information

Personal information includes name, address, email, phone number, and any details that identify an

individual. Business contact information used strictly in a business context is not considered personal

information under MFIPPA.


3. Information We Collect

We collect information you provide voluntarily (newsletter sign-ups, event registrations, gift card

purchases, festival ticket purchases and technical information automatically collected when you visit our

website (IP address, device type, pages visited, cookies) and our mobile app.


4. How We Use Personal Information

We use personal information to operate programs, communicate with users, manage gift card

purchases, improve services, respond to inquiries, and meet legal or municipal obligations.


5. Consent

By using our website, mobile app or submitting information, you consent to its collection and use as

described. Consent can be withdrawn at any time, subject to legal limitations.


6. Disclosure & Third-Party Services

We never sell personal information. We may share information with secure third-party service providers

when necessary to deliver services, and only under confidentiality obligations. Disclosure without

consent occurs only when required by law.


7. Cookies & Analytics

Our website may use cookies and analytics tools to improve user experience and site performance.

Users may disable cookies through browser settings.


8. Security Safeguards

We use reasonable administrative, technical, and physical safeguards to protect personal information.

No system is entirely risk-free, but we follow best practices appropriate to a municipal local board.


9. Retention

We keep personal information only as long as necessary for the purposes collected, or as required by

law. When no longer needed, information is securely destroyed or anonymized.


10. Your Rights

Individuals may request access to their personal information, corrections, or deletion where applicable.

Requests are handled under MFIPPA requirements.


11. External Links

Our website and mobile app may contain links to external sites. We are not responsible for their

privacy practices or content.


12. Changes to This Policy

We may update this policy periodically to reflect changes in practices or legislation. The effective date

will be updated accordingly.

13. Contact Information

Downtown Bracebridge BIA

Email:visit@downtownbracebridge.com

Phone: 705 646-5590

Address: 1000 Taylor Court Bracebridge, Ontario P1L 1R6

Website: www.downtownbracebridge.com

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